Designing a website is like producing a book for the whole world to browse through. It is important to make it interesting and should be easy through which to navigate. With "Call for Action" items right on the homepage above the fold, you can capture your viewers in the first 30 seconds. The site needs to convey the image and information the client wishes to portray and to reach the market they wish to obtain. You want your site to give the information that turns viewers into customers. This involves CRO (Conversion Rate Optimization) and SEO (Search Engine Optimization) which raises your ranking on Google. Another tool to make your site more powerful and reach higher rankings is to use videos embedded from your own YouTube channel.
With a website you can also include a blog in order to keep your clients informed with the latest information about what is trending in your industry. The blog can be connected to all your social media such as Facebook, Twitter, Linkedin, Google+, etc., in order to have a greater reach.